RitualAds · Previs Slate · July 2026
Liquid DeathOpen Casket
Live Venues
The Watering Hole
A festival crowd, filmed exactly like a herd at the watering hole. The pit opens. The water is carried.
- The film
- Planet Earth grammar over a golden-hour festival: the migration in, the herd packing tight, the circle opening. Then a crowd-surfer carried across it with the can held to the sky. A hushed naturalist voice: "The strong carry the water. And the water carries them all."
- What it does
- Turns the venue partnerships into a law of nature. The brand isn't a sponsor at live music; it's the water source the herd gathers around.
The Healthiest Thing in a Tallboy
The Last Vampire
After three hundred years, he switches to the one drink nobody had to die for.
- The film
- Candlelit manor, moonlit pour into crystal. His shadow on the wall still holds the old wine glass, until it finally lowers it and agrees. He drinks. The first easy night in three centuries.
- What it does
- Says the health truth in the brand's own gothic register. No wellness cliches, no lecture: even Death's oldest customer switched to water.
Sparkling Energy · 100mg
Side Effects
The energy drink advertised like a prescription. "Side effects may include... being awake. That's it."
- The film
- Technicolor suburbia in full drug-ad grammar: the slow-motion jog, the too-happy picnic, the golden retriever. Then the gravest side-effects disclosure in pharmaceutical history, resolved in four words.
- What it does
- Positions Sparkling Energy against the psycho-energy shelf. In this category, caffeine that doesn't hurt you is practically medicine. So advertise it that way.
Death to Plastic
The Ocean Writes Back
The sea writes a thank-you letter to the people who stopped sending it plastic.
- The film
- 16mm dawn, one old fisherman, and a letter read in the ocean's voice: "You started sending me less. And less. So this is me, writing back." The tide leaves an illegible signature of foam around his boots. Zero jokes, start to finish.
- What it does
- Gives the sustainability spine one fully sincere flagship. The brand that can hold this note earns every laugh the other films take.
Infinitely Recyclable
Can #47
Aluminum comes back. Plastic just dies.
- The film
- One crushed can rides the dark conveyor toward the furnace light like a soul at the end of a life. The melt as star birth, the cooling as a first breath. And a pristine black tallboy rolls out where the wreck went in. The wheel keeps turning.
- What it does
- Turns the recycling claim from a footnote into a myth. The most ownable sustainability film in the beverage aisle.
Murder Your Thirst
The Executioner
A 16th-century executioner takes his water break. Nobody in the square finds it strange.
- The film
- Overcast market square, laundry, chickens, a patient queue. The hood goes up like a welder's mask, the long drink happens, a courteous nod to the line, and back to work. Painted light, complete period gravity, not one wink.
- What it does
- Gives the founding joke prestige-film craft. The tagline can carry a costume epic, not just a poster.
The Category Killer
Big Plastic
The bottled-water industry meets at two in the morning about one small black can.
- The film
- Twelve silhouettes, one endless table, the can under a single downlight like evidence. Nobody speaks. Until one executive reaches across, drinks it, and delivers the diagnosis: "It's water."
- What it does
- Dramatizes market position. You know a challenger has won when its competitors' meeting about it plays like a horror film.
Live Venues · Culture
The Merch Table
A luxury perfume commercial, shot in the middle of the pit. The handoff is the kiss.
- The film
- Gold strobes, radial blur, and one tack-sharp center: two hands meeting on a cold black can. They drink together, rims touch like a toast, and the night becomes a story.
- What it does
- Claims the venue territory emotionally. The can is what gets passed between people at the exact moment a night turns into a memory.
Looks Like a Beer. Isn't.
The Tea Party
High tea. A crowned bear. One enormous dad on a tiny chair. The teapot is a tallboy.
- The film
- Storybook symmetry and total ceremony: the two-handed pour, pinky out, "One lump of ice, or two?" "Two. Please." Cups raised. One satisfied nod.
- What it does
- Lands the brand's biggest untold truth as pure charm: the scariest-looking can in the store is the one a kid can drink.
Entertain or die.
Every film here is built to be watched on purpose: the house rule, applied in registers the category has never touched. Each lands on a sentence the brand already owns.
RitualAds · July 2026